Friendly, courteous and efficient service - these are the principles in which the frontliners at the Automobile Association of Malaysia’s (AAM) branch offices nationwide embrace enroute to making the organization Malaysia’s No. 1 Motoring Friend.

“No doubt on the occasion you do encounter difficult individuals but that is part and parcel of being front liners. It’s how you handle them and making sure they get what they came for,” said K. T. Devi who has the distinction of heading both the AAM branch offices in Petaling Jaya and Subang Jaya.

“Eye contact is a must. Equally important is to smile.”

Throughout her 23 years of service with AAM, Devi has grown to become a familiar face with a number of senior members within the Klang Valley area.

“A lot has changed in AAM over the years and we’ve really grown as an association. I remember the days when our membership cards were made out of manila card. Today, our membership card has also evolved to incorporate many other features such as Touch & Go facilities.

“People know AAM today not only for its towing assistance, but it is a one-stop motoring organization where they can renew their insurance policy, vehicle road tax as well as make hotel bookings, purchase automotive related products and enjoy various other services.”

AAM’s PJ branch office is one of the first to be established in the association’s 75-year history. The Subang Jaya branch office meanwhile, has been in operation since 2002 and opens from 9am to 5pm weekdays, and 9am to 1pm Saturdays.

On the average according to Devi, signing up for a new membership takes about 10 minutes, while insurance renewals can be done within 5 minutes for existing policy holders and approximately 15 minutes for new policy applications.

AAM also provides a service where the vehicle road tax and insurance policy is couriered right to a member’s doorstep in case they are unable to collect it personally.

“That’s how far we’ve come…”