The Automobile Association of Malaysia (AAM) today unveiled a product designed to appeal to a younger generation of motoring enthusiasts and car owners.  This is the AAM A1 Team Malaysia Card.

The AAM A1 Team Malaysia card was conceptualized to provide peace of mind, priority service levels and protection on the road for a younger generation of members whom also follow motorsport within Malaysia.

In addition to being able to enjoy all the privileges currently accorded to regular AAM members such as 24-hour road assistance nationwide and free nationwide on-the-spot minor repair, this new card is also equipped with special features designed to appeal, and provide greater convenience, to the target audience.

A new feature incorporated into the card is a built-in Touch ‘n Go facility.

“The introduction of this new product reinforces AAM’s aim to be the most dynamic Automobile Association in Malaysia by servicing our members well through our principles of quality service and good intentions, consistent with the needs of our members, employees and the motoring community,” said AAM Chairman Y.M. Tunku Datuk Mudzaffar bin Tunku Mustapha.

The new AAM A1 Team Malaysia card is the result of a collaboration that brings together three versatile and dynamic organizations; AAM, A1 Team Malaysia and Touch n’ Go.

Designed for the motorist who demands convenience, versatility and around-the-clock protection, the AAM A1 Team Malaysia Card ensures that you have only the best roadside assistance should you find yourself in trouble on the road.

Tunku Datuk Mudzaffar said the AAM A1 Team Malaysia card, in addition to extending greater motoring convenience to motorists in general, was specifically tailored to attract the new generation of drivers and car owners. This is also in tandem with AAM’s efforts to diversify on its business model, providing special and relevant privileges to specific target markets.

Owen Leed, Commercial Director of the team, “We are delighted to be partnering with the AAM in this project and sincerely believe that the association between our two organisations will encourage new members to join the AAM.   We look forward to a mutually beneficial relationship going forward and we very much look forward to meeting the new AAM members at our regular A1 Team Malaysia functions and events.”