The Automobile Association of Malaysia in collaboration with AEON Credit Service (M) Berhad (AEON Credit) on 1 February 2008 launched the CRUIZE Visa Credit Card (CRUIZE), a product designed to be the ultimate motoring companion.

The card, exclusively introduced for Malaysian motorists, focuses on convenience and safety of those who are on the road. The CRUIZE Visa card also comes with exclusive benefits and privileges relevant to car users as well as other lifestyle benefits and rewards.

“When both parties from AEON Credit Service (M) Berhad and AAM first ventured into this project, we were focused on designing the the CRUIZE Visa Card to become the ultimate motoring companion,” said AAM Chairman Tunku Mudzaffar Tunku Mustapha at the launch held at the CineLeisure in Mutiara Damansara.
“Ultimate companion in the sense that it will give cardholders the absolute peace of mind knowing that assistance is all but a call away in the event of any emergency or breakdown, or should they require any type of road assistance 24 hours a day, 7 days a week, 365 days a year.

“What makes the CRUIZE Visa Card unique is that it extends all the benefits of being an AAM member and at the same time, enable cardholders to enjoy all the benefits, exclusive discounts, special programs and privileges offered by AEON Credit Service (M) Berhad.”

CRUIZE cardholders will not only enjoy the benefits of being AAM Members but will also enjoy AEON Credit benefits, privileges and promotions organized. CRUIZE Visa cardholders will be able to earn CRUIZE points for every Ringgit charged at any Visa merchants worldwide. These CRUIZE points can be redeemed for a wide variety of rewards

CRUIZE cardholders will enjoy many other benefits such as free towing, special accident care program, exclusive discounts and privileges from motoring skewed merchant brands such as, Brother’s Car Accessories, Lim Tayar, Cars International, Mayflower Car Rental, AUTOCAR and Motor Trader.

AEON Credit Service (M) Berhad (AEON Credit), a subsidiary of AEON Credit Service Co. Ltd. Japan, was incorporated on 6 December 1996. AEON Credit’s core businesses are the issuance of credit cards, provision of general easy payment, personal financing and motorcycle easy payment schemes.

Tunku Mudzaffar added that the launch of the CRUIZE card further reinforces AAM’s aim at becoming the most dynamic automobile association in Malaysia.

“We intend to do this by servicing our members well through our principles of quality service and good intentions, consistent with the needs of our members, employees and the motoring community.

“Our partnership with AEON Credit on the CRUIZE card will offer greater value to AAM members. In addition, the perks, benefits and the support given by participating merchants will firmly put the CRUIZE card in the leading position within the market.”

The CRUIZE card will also contribute towards helping AAM achieve its vision of having 1 million road users as AAM Members. AAM and AEON Credit has projected card take-up rate of 150,000 cardholders over the next 3 years. This will be achieved via offering the product to existing AAM members and through recruitment of new members nationwide.

Meanwhile, Mr. Naruhito Kuroda, AEON Credit’s Managing Director said: “Our aim is to be the card of choice for motorists. The Card is the ultimate motoring companion as it gives you peace of mind while on the road, offering breakdown and emergency services through AAM’s extensive network.”

He further added: “The issuance of the CRUIZE card is also in line with our overall credit card strategy to increase our card base. It is also important for us to work with strategic partners where we can further enhance the benefits offered to consumers.”

Applications for CRUIZE Visa Classic and CRUIZE Visa Gold cards can now be made at all AEON Credit and AAM branches nationwide as well as through AEON Credit and AAM mobile sales teams. Further information can be obtained from www.aeonmalaysia.com.my

Log on to www.aeonmalaysia.com.my for details.